It’s easy to get frustrated and just give up on blogging, but once you experience the benefits, you'll understand that your blog can have a tremendous impact on your business by attracting traffic to your site, helping you build a social media audience and making an impression on prospects and clients alike.Getting more people to read your blog is both an art and science. Employ these 20 tips on how to get your blog noticed.Every business owner who's ever hosted a blog has experienced the frustration of trying to gain readership. Though we’d all like it if readers just magically came to us, the reality is, it takes some work to build an audience.Following are 20 proven strategies that can help you boost readership and increase traffic to your blog.
1. Write More and More.
Studies show that the more often you update your blog, the more traffic it will receive. Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog at least twice a week.
2. Write Better Titles.
The titles for your blog posts are almost more important than the content itself. That's because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase.
3. Know Your Niche.
While you may be interested in sea life, exotic travel destinations, Little League baseball and weight loss, you'll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.
4. Promote With Social Media.
Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.
5. Include Photos.
Studies have shown that photos in blog posts boost readership. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site. Keep in mind that you can’t just pull any photo from Google because you risk violating copyright laws. Instead, locate royalty-free images from a site
6. Incorporate Links.
When you mention another company’s product or service in a blog post, include a link to that company’s page. Not only does Google like to see outbound links on your site, the company you mention may also notice your post and link back to you. Plus, readers appreciate it when you provide resources to make it easier for them to find the things they're looking for.
7. Incorporate Keywords.
Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy. So for each blog post you write, choose one key phrase that you believe readers would use to find that post. Next, incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page and also as part of the page link. Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.
8. Retweet Past Content.
We aren’t all looking at Twitter at the same time, so when you share a new blog post link, the majority of your fan base won’t see it the first time. Repeat your tweets, and don’t be afraid to share past content. Readers don’t care when it was written as long as it’s still relevant.
9. Add Social Sharing Buttons.
At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. Make it easy for readers to spread the word.
10. Add Video.
Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site. Supplement the written content on your blog with short videos that are informative and entertaining
11. Invest in Promotion.
If you believe your audience is spending time on Facebook, occasionally invest in sponsored posts. For as little as $10, you can “Boost” a post and increase its reach significantly.
12. Add Video.
Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site. Supplement the written content on your blog with short videos that are informative and entertaining.
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